COLLABORATIONS
Our passion for Modern Mexico has led us to partner with some amazing creatives in Mexico on exclusive artwork collaborations.
EL RAYO X ALEJANDRA GARCIA Y GUTIERREZ
This collaboration embodies El Rayo's spirit—celebrating modern Mexican creativity and the memorable Tequila & Tonic experience.
Experience the magic of the golden hour, when day blends into night, bringing excitement and promise. It's a time to unwind with loved ones, T&T in hand.
We're thrilled to partner with Alejandra Garcia y Gutierrez, whose vibrant and ingenious art captures the essence of contemporary Mexican creativity. Inspired by nature, humanity, and architecture, Ale's work beautifully reflects the
dynamism of life.
“As a visual artist I'm always on the search to find a balance between geometric shapes and colour contrast. For this collaboration with El Rayo, I found inspiration from its fresh and citric flavour and the colours of the sunset – the perfect moment to enjoy El Rayo. Thanks to El Rayo Tequila for inviting me to collaborate.”
EL RAYO X MIRROR MARGARITA
El Rayo Tequila and Mirror Margarita join forces to celebrate Tequila Day with a cutting-edge collaboration which reflects the incredible flavours and vibrant energy of modern Mexico.
We're pushing the boundaries of what Tequila is and means with an innovative, modern twist on a classic. By reinventing how you think about Tequila and opening up the idea of a more dynamic, taste-making Mexican culture – with a serve and concept to reflect the creative magic of Mexico.
"Where clarity, purity and simplicity meets colour, vibrancy and an innovative design mentality. Where the iconic shapes and geometry of the bustling Mexican metropolis collide with the stunning beams from the Mexican sun and its natural landscape's delicious flavours.
This collaboration plays on the concept of mirrors to refract and shine the light and colours of Mexico onto the UK."
EL RAYO X DANIEL BARRETO
This collaboration is for the curious. It's time for a new way of thinking and drinking Tequila.
We're all about discovery at El Rayo; and just how art can provoke something from within, we think the same can be true for Tequila. This collaboration brings that transformation to life, and who better to partner with than the renowned experimental artist Daniel Barreto! Natural energy is integral for both of us - from celebrating the unique flavours of the agave plant, to the natural symbols and inspirations flowing through Daniel's artwork. There's also an essence of otherworldliness, inspired by Mexican myths and lucid dreams. Perfectly balanced; somehow both real and magical at the same time.
“I feel a connection with the visual identity of El Rayo. We're both inspired by the world around us - from the Mexican culture of today, to the natural world and even otherworldly elements of magic and imagination. That's what this collaboration is all about - changing your state of mind and seeing things a little differently.”
EL RAYO X HOLA LOU
This exclusive collaboration reflects our desire to share the true spirit of Mexico with the rest of the world.
Hola Lou embodies everything we love about Mexican creativity with striking, earthy compositions inspired by the vibrant colours and twisted landscapes of Mexico. We share many ideals of how the vibrancy and richness of the Mexican landscape feeds into the emotional and energetic Mexican culture - from flavours and cuisine to design and art. We want to reveal this unique energy that Mexico has to offer. It's something that's always been at the core of El Rayo and this collaboration brings it to life and into your home.
“There is a great synergy between El Rayo and myself. We share many ideals of how traditional México can be highly present in a modern México and we both appreciate the warmth, the rawness, the richness in every detail and the unique energy that this place has to offer.. and that is very much visible in this collaboration”
TORO PINTO: T&T SERIES
El Rayo Limited Edition Giclée Prints. Exclusively designed for El Rayo and beautifully printed onto sustainable, recycled agave paper. These exclusive artworks were designed by some of the best and brightest creatives modern Mexico has to offer.
