EL RAYO X ALEJANDRA GARCIA Y GUTIERREZ
This collaboration captures the true essence of El Rayo: championing the creativity of modern Mexico and celebrating the unforgettable Tequila & Tonic moment.
It’s the transition when day turns into night, filled with excitement and promise—the golden hour when the sun and the moon hang in the sky at the same time. The day’s responsibilities are done, all there is to do is savour the evening with loved ones, T&T in hand.
We’re so excited to have partnered with Alejandra Garcia y Gutierrez to bring this moment to life. Ale’s work captivates us with its distinctive, abstract yet representative style, mirroring the vibrancy and ingenuity that define the Mexican creativity of today. With years of admiration for her work, we are inspired by her ability to encapsulate the beauty and excitement of life, drawing inspiration from nature, humanity, architecture, and beautiful objects.
EL RAYO X MIRROR MARGARITA
El Rayo Tequila and Mirror Margarita join forces to celebrate Tequila Day with a cutting-edge collaboration which reflects the incredible flavours and vibrant energy of modern Mexico.
We’re pushing the boundaries of what Tequila is and means with an innovative, modern twist on a classic. By reinventing how you think about Tequila and opening up the idea of a more dynamic, taste-making Mexican culture – with a serve and concept to reflect the creative magic of Mexico.
EL RAYO X DANIEL BARRETO
This collaboration is for the curious. It’s time for a new way of thinking and drinking Tequila.
We’re all about discovery at El Rayo; and just how art can provoke something from within, we think the same can be true for Tequila. This collaboration brings that transformation to life, and who better to partner with than the renowned experimental artist Daniel Barreto! Natural energy is integral for both of us - from celebrating the unique flavours of the agave plant, to the natural symbols and inspirations flowing through Daniel’s artwork. There’s also an essence of otherworldliness, inspired by Mexican myths and lucid dreams. Perfectly balanced; somehow both real and magical at the same time.
EL RAYO X HOLA LOU
This exclusive collaboration reflects our desire to share the true spirit of Mexico with the rest of the world.
Hola Lou embodies everything we love about Mexican creativity with striking, earthy compositions inspired by the vibrant colours and twisted landscapes of Mexico. We share many ideals of how the vibrancy and richness of the Mexican landscape feeds into the emotional and energetic Mexican culture - from flavours and cuisine to design and art. We want to reveal this unique energy that Mexico has to offer. It’s something that’s always been at the core of El Rayo and this collaboration brings it to life and into your home.
TORO PINTO: T&T SERIES
El Rayo Limited Edition Giclée Prints. Exclusively designed for El Rayo and beautifully printed onto sustainable, recycled agave paper. These exclusive artworks were designed by some of the best and brightest creatives modern Mexico has to offer.
